Dr. Tathagata Ghosh has over 14 years of experience including corporate and academia. He is an Associate Professor of Marketing at T. A. Pai Management Institute (TAPMI), Manipal and serves the role of guest faculty in various business schools in India. He has published research articles in international journals of high repute such as Journal of Business Research, Journal of Interactive Marketing, Journal of Travel Research, Journal of Marketing Management, and Journal of Consumer Behavior, to name a few. He teaches subjects like Marketing Management, Marketing Analytics, Digital Marketing, and Marketing Research, and Customer Relationship Management.